Your Vote Reflects Your Polling Place

Via Andrew Sullivan comes this interesting tidbit about the effect polling places have on voter behavior:

Jonah Berger, Assistant Professor of Marketing at the Wharton School of Business, conducted a terrific study where he demonstrates that where people vote affects how they vote. Essentially, people whose voting booth is located in a church are more likely to put more weight into social issues, people voting in fire houses care more about safety, and people voting in a school tend to put more weight on things like education.

Which makes me wonder: what does it mean if my polling place is a wallpaper store? Am I more likely to choose candidates who are aesthetically pleasing? Or whose names look nice printed on the ballot?