Jonah Berger, Assistant Professor of Marketing at the Wharton School of Business, conducted a terrific study where he demonstrates that where people vote affects how they vote. Essentially, people whose voting booth is located in a church are more likely to put more weight into social issues, people voting in fire houses care more about safety, and people voting in a school tend to put more weight on things like education.Which makes me wonder: what does it mean if my polling place is a wallpaper store? Am I more likely to choose candidates who are aesthetically pleasing? Or whose names look nice printed on the ballot?
Monday, July 21, 2008
Via Andrew Sullivan comes this interesting tidbit about the effect polling places have on voter behavior: